Friendship Soundbranding

I developed a sound branding for the agency friendship and their numerous activities. Originating from their first project Feldküche, the work of the company soon evolved and culminated into the lovely FAQ Festival, amongst other adventures. The goal was to invent a sound logo, that is modular and adaptable to the different branches of projects. Friendship asked my to build a heartbeat as the basis of the signet, since their visual logo consists on a heart turned upside down. All the other elements of the composition are interchangeable, following the concept of warm, natural and acoustic timbres and field recordings, representing the setting of the majority of friendships work. logo animation